014: The Journey Of Growing A Business To 7 Figures Then Losing It, Building It Back Then Selling It + Outsourcing, Coaching & Taking Action Over Reading with Tristan Wright

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I first had the pleasure of meeting Tristan 10 years ago at University Games. Tristan and I have reconnected in the past 18 months and I am very grateful for the conversations that we have and love that I now have one recorded and featuring here!

Tristan started off as wanting to supply his fellow riders with cycling attire so they could all look they were in the Tour de France as they would head down popular Melbourne cycling route beach road.

Through his passion and the realisation that there was a gap in the market for quality and affordable cycling wear, Seight was born!

Fast forward to 7 years later and it was a whirlwind of adventure. From his international contacts, Tristan moved into Outsourcing before finding his calling as a business coach, consultant and strategist.

We also discuss the times that Tristan has helped me – where it had started out as mates chatting and ends in me being equipped with strategies from what turned into a coaching session.

This is a fascinating story from a fascinating man. So please enjoy this conversation with Tristan Wright.


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My Biggest Take-Aways

  • When outsourcing, be aware of just how black and white and how clear you must be when describing the task that is being outsourced.
  • It is crucial to have a network of coaches, advisors and mentors to help through the highs and lows
  • Understanding what you want in life is so important. Do you want to grow a business internationally or do you want to have work/life balance?
  • If you remover your exit strategy (your easy way out in this instance) you’re going to succeed
  • Everyone can do it on their own, it’ll just take longer to get there
  • Be active on social media and be the subject matter expert that you are (Sidenote: I’m hearing this from more and more people)
  • ‘It’s just about give, give, give. Be genuine, be who are you are people will be attracted to that and it will come.’
  • ‘Do what you’re passionate about. As long as you’re passionate and you’re giving value through that passion, you will be able to build your business.’
  • You can’t bank margin, you can bank dollars.’
  • When I surrounded myself with influential people or people that I wanted to be like, my business was able to grow. You are the people that you spend the most time with. So when I was able to do that, my business went up. When I wasn’t, my business went down.
  • You want to surround yourself with people 2 to 3 levels above you and you want to be coached or mentored or guided by someone 5 levels ahead of you
  • People don’t how to take action and that is what you need to do to make a business work.


Show Notes
03:20 How Seight began!
05:35 A day in the crazy life of Tristan as Managing Director of Seight
06:20 How did you first get into working directly with Asian factories?
7:55 What was it like getting through that crazy day?
8:55 How did you deal with the language barrier?
10:55 Handling differing language and cultural barriers as well as quality control when outsourcing
14:30 Just how big did Seight get and what happened throughout the journey?
19:15 What was it like being able to climb back up that mountain and sell the business?
20:20 If you did have another option (to just making it work because of what was at stake), would you have acted differently?
21:50 Life after Seight and learning Tristan’s why
25:50 The difference between coaching, consulting and strategizing
29:20 More on the importance of coaches and mentors
32:05 How do you get your leads?
36:50 An conversation that I had with Tristan that validated why he’s good at what he does
39:10 How did you pull the emotion out of your decision making to then be able to build your business back up?
40:20 The 80/20 principle in action
42:10 What’s the best lesson that you’ve ever learnt?
46:10 Where will you take this business in the next 10 years?

48:55 The Big 5

  1. When AUD dropped and Tristan lost focus on the business he had to re-evaluate everything.
  2. The time spent away after Tristan sold the business discovering his why
  3. Targeted influencers to wear his brand (before targeting influencers was a thing!)

52:50 What is your favourite quote?
If it’s going to be it’s got to be me – Anonymous
(If you want something done you’ve got to do it yourself. You’ve got understand it. You’ve got to lead by example.)

53:00 What are the best books & blog-posts that you’ve ever read?
I’d rather do it myself and fail fast, learn and keep going, so I don’t read a lot.
There’s so many people who will spend 10 hours a week reading, but they won’t actually go and do anything. People don’t how to take action and that is what you need to do to make a business work.
The Topping Point – Malcolm Gladwell
Small Business Big Marketing Podcast

56:20 Best Movies, TV Shows & Documentaries?
Hunt For The Wilder People

57:40 What are your predictions for your industry in the next 5 to 10 years?
Coaching will become much more mainstream including at senior management level. We’ll see a lot more business enter the market.
Educational institutions are started to look at these areas.

59:00 Did you achieve your goals that you set yourself over the last 12 months?
Business wise, yes. Sold my business and launched the new one.

59:35 What goals have you set yourself over the next 12 months? Are there any that you’re willing share with us that we could help by keeping you accountable?
500 members in the free community platform
100-150 members on the paid platforms
20 1-on-1 coaching clients


1:02:10 What should someone who can’t afford coaching or is hesitant about coaching do to start getting some form of coaching?

1:03:55 Who are you looking to connect with?
Everyone, I love talking to people
I’m wanting connect with anyone who’s interested in business – even if it’s just for a coffee. I just talking anything to do with small business.

01:05:10 Where can people reach you?
Small Business Mavens Facebook Group
Evolve To Grow


03:00 Swinburne
03:10 Holden
03:10 Ramset
04:55 Seight Custom Cycling Wear
34:00 Small Business Mavens
35:50 Kerwin Rae
36:15 Gary Vaynerchuk
53:20 Eric Thomas
01:00:00 IMSMART
01:04:25 Luke Assigal


This episode is brought to you by our good friends at Tondo Digital.


It’s time to hustle! Click Here for exclusive access to our Podcast, Blog, eBooks, Events, Meet-Ups, Tickets, Newsletters, Products, Knowledge, Mentors, Giveaways & more.

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